A Tequila Shortage Is on the Horizon
News

A Tequila Shortage Is on the Horizon

News

Increased demand and soaring agave prices have put Mexican tequila producers in a bind, leading to a potential shortage.

The price of agave rose six-fold in the past two years, affecting even large-scale producers in Mexico, Reuters reported.

“At more than 20 pesos per kilo, it’s impossible to compete with other spirits like vodka and whisky,” Salvador Rosales, manager of smaller producer Tequila Cascahuin, told Reuters.

“If we continue like this a lot of companies will disappear,” he said.

Tequila has emerged as a globally popular drink in the past decade, effectively building a reputation that appeals both to luxury consumers and hard partying college students.

Brands at the top end of the price scale have seen dramatic revenue growth, with Don Julio’s sales spiking by as much as 25 percent in recent years, Fortune reported in 2015.

“There’s a much greater recognition that tequila can be a sipper, not just a shooter or dropped in a margarita,” Bill Norris, the beverage director for the Alamo Drafthouse Cinema chain, which stocks dozens of premium tequilas, told Fortune. “People see it alongside single-malt Scotch.”

The U.S. in particular has become a large consumer of tequila, thanks in part to its close proximity to Mexico. The U.S. consumes some 80 percent of Mexico’s tequila exports, The Atlantic reported.

With U.S. consumers standing to lose the most, residents might want to start stockpiling their favorite bottles now.

(Via: Travel+ Leisure)

Click to add a comment

You must be logged in to post a comment Login

Leave a Reply






More in News

Celebrate Cozumel’s 500th Anniversary at El Cid La Ceiba Beach Hotel

Kayla CrawfordMay 14, 2018

Orlando First to Surpass 70 Million Annual Visitors

Kayla CrawfordMay 11, 2018

ComScore Study Claims TripAdvisor Is Top-Visited Travel Site Before Booking

Kayla CrawfordApril 12, 2018

The Youngest Person to Travel to Every Country on Earth has Launched a ‘Travel Tinder’ App

Kayla CrawfordApril 11, 2018

El Cid Resorts in Mazatlán Revs Up Its Engines for International Motorcycle Week

Kayla CrawfordMarch 22, 2018

U.S. airlines expected to carry record 151 million passengers during spring break travel season

Kayla CrawfordMarch 14, 2018

New Disney Cruise Line Developments are Coming Summer 2019

Kayla CrawfordMarch 8, 2018

El Cid Vacations Club Now Offers Discounts on Beauty Treatments at Rejuvenation Clinic Cozumel

Kayla CrawfordMarch 2, 2018

Thailand’s Maya Bay Closing to Tourists

Kayla CrawfordFebruary 16, 2018

El Cid Resorts Releases Behind the Scenes Video of the Making of Ventus

Kayla CrawfordFebruary 13, 2018

How to Fit in Exercise While You Travel

Kayla CrawfordFebruary 8, 2018

Travel pros say 6 of the world’s best beaches are in the U.S.

Kayla CrawfordFebruary 7, 2018

Copyright © 2014 Perspective Group