Every champion has a story to share and now, with the introduction of Vail Resorts’ EpicMix Racing™, skiers can see how they stack up against the greatest American ski racer—Lindsey Vonn—and share it with their family and friends.
Today, Vail Resorts (NYSE: MTN) announced the third generation of its wildly popular ski and snowboard application, EpicMix™, which, once it launches in mid-December, will provide skiers a new way to experience ski racing at Vail, Beaver Creek, Breckenridge, Keystone in Colorado and Heavenly and Northstar in California and Nevada. With EpicMix Racing, skiers will automatically have their race times compared to ski racing great, Lindsey Vonn, with gold, silver and bronze medals awarded based on achievement. Race times, digital medals, overall leaderboards and leaderboards with just family and friends will all be available on both the EpicMix website and mobile application. Race results and medals can then be easily shared on Facebook and Twitter. Finally, the Company has created the Lindsey Vonn Race Series, in which all skiers and riders will be ranked based on their best 10 races of the season. The top racers from across the six resorts will be invited to a grand finale event in April 2012, hosted by Vonn, on the world-famous Birds of Prey World Cup Course at Beaver Creek. Vonn also will provide race tips throughout the season, which will be featured on the web and mobile applications.