Hilton Grand Vacations (“HGV”) has announced plans to renovate the existing 45 hotel rooms at the Hilton Craigendarroch into 32 spacious vacation ownership suites. The transition fortifies the company’s commitment to increase year-round leisure travel to the renowned destination in the Scottish Highlands. As part of this development, traditional hotel operations at the resort will be phased out as the property evolves to exclusively offer timeshare accommodations.
Hilton Grand Vacations already operates the 99 timeshare lodges at the resort in Ballater, an enterprise that has proven to be one of the most successful timeshare resorts in Europe. For more than 12 years, Craigendarroch has been among the most highly demanded destinations within the Hilton Grand Vacations Club portfolio. The forthcoming re-branding will include the conversion of the property’s existing hotel units into luxury suite accommodations to be sold as timeshare apartments. The leisure facilities which currently operate as part of the Country Club will also be refurbished. The resort will continue to offer Country Club memberships, as well as guest access to the restaurant and bar areas.