The Paris Ile-de-France Tourist Board Launches Its New Campaign
June 30, 2012Come to Paris to celebrate the victories of the British athletes at the Olympics.
Register on Facebook / Paris Tourisme
From June 28th, until August 12th, the British people are invited to actively participate to the competition Celebrate Your Victories in Style by signing on the Facebook / Paris Tourisme page.
Each time a British athlete will win a gold medal at the London Olympics (from July 27th to August 12th), they will be given the opportunity to win an outstanding mini-break for two people for 2 days and 1 night in Paris and its region.
This campaign is run by the Paris Ile-de-France Tourist Board, in partnership with Atout France and numerous Ile-de-France and British partners. For three weeks during the Olympics, the eyes of the world will be fixed on the UK – and not just on the sport.
In this context, the Paris Ile-de-France Tourist Board is launching a huge publicity campaign on the theme of French lifestyle and cuisine, with the double aim of:
• Sending a friendly message of support to its Greater London counterpart: “Enjoy the Games”.
• Celebrating the “true” winners of these Games: British athletics fans, who will be invited on a unique stay via the Celebrate Your Victories in Style competition.
