Westin Hotels Celebrates Sixth Anniversary of Breathe Westin with New Addition
May 31, 2012In celebration of the brand’s sixth anniversary of Breathe Westin®, Westin Hotels & Resorts announced today that The Westin Paris – Vendôme is the latest addition to its growing global portfolio of smoke-free hotels. In January 2006, Westin became the first major hotel chain to introduce a brand-wide smoke-free policy across all its North America properties, setting the stage for an industry-wide shift in thinking. Westin continues to expand Breathe Westin® around the world, illustrating the brand’s ongoing commitment to maintaining health and well-being on the road.
The Westin Paris – Vendôme, which boasts breathtaking views of the Eiffel Tower and Louvre Museum, joins a host of international properties that have gone smoke-free since the brand first introduced Breathe Westin® six years ago. As an industry innovator, Westin continues to explore opportunities to introduce Breathe into new global markets and regions, most recently expanding into Mexico, Peru, Spain and Italy. The response from Westin guests, including many smokers, has been overwhelmingly positive. Customer research shows that 92% of guests prefer smoke-free rooms and 80% of consumers prefer public spaces that are also free of cigarette smoke.
