AMResorts Launches Unlimited Vacation Club

AMResorts Launches Unlimited Vacation Club

UVC Offers Discounted Stays at Some of the Caribbean and Mexico’s Most Luxurious Hotel Resorts

Founded in 2001, AMResorts is one of the fastest growing hospitality companies in the Caribbean and Mexico with 26 luxury resorts in the Dominican Republic, Mexico and Jamaica. AMResorts offers opulent oceanfront accommodations with 24-hour room service and daily refreshed mini bars, world-class spas and spa gardens, ocean-view gourmet restaurants appealing to every palate, an array of daytime activities and live, unique nighttime entertainment, which provide a wide variety of vacation experiences for every age and interest in popular coastal destinations.

The company specializes in the luxury leisure market, provide sales, marketing and brand management services to four brands in its luxury collection of resorts including Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Dreams Resorts & Spas, Now Resorts & Spas and Sunscape Resorts & Spas.

Recently, AMResorts launched the Unlimited Vacation Club: an exclusive travel club whose participants enjoy guaranteed preferred rates and benefits at AMResorts properties in Mexico and the Caribbean. Through a variety of participation levels – Silver, Gold, Platinum and Diamond – travelers can enjoy discounted pricing and free hotel stays. In addition, participants can take advantage of discounted rates for a variety of room types at different AMResorts properties.

Participants are rewarded for their loyalty to AMResorts with preferred rates, recognition and benefits at all of the AMResorts brands throughout Mexico and the Caribbean. AMResorts offers upscale travel experiences ranging from adult destinations to wellness resorts and family-oriented properties in exciting destinations including Punta Cana in the Dominican Republic, Mexico’s Riviera Maya and Montego Bay, Jamaica, to name just a few.

Alex Zozaya, who is the president and founder of AMResorts, concentrates his efforts on investor and owner relations, design and development of the next generation of luxury leisure resorts and leading a professional and dedicated staff of more than 5,000 employees throughout the United States, Mexico and the Caribbean.

The creation of UVC is a recent move, in part as a reaction to market conditions. “To be honest, we were losing customers to timeshare companies – some of our competitors that were doing this before we were,” Zozaya explains. “They knew that our customers were perfectly qualified and had great potential for acquiring this type of product.” Zozaya says his company was motivated to create UVC when they realized out how many AMResorts guests were attending other companies’ sales presentations – “and how many of them were actually buying at somebody else’s property.”

But Zozaya notes that there were other influencing factors as well. “There was a trend in the market where everybody was buying full-time ownership of vacation homes as second, third and even fourth residences through mortgages,” he notes. “With the collapse of the real estate industry at the end of 2007 and the first half of 2008, the consumer held off on buying full-time ownership, and even fractional sale slowed down. We decided that that was the right moment because the consumer was going to come back and continue to buy something that was less expensive and that didn’t require a loan or credit or a mortgage.”

AMResorts launched UVC in October 2010. “It’s very new – we haven’t launched at all the locations yet,” Zozaya says. “We currently have 26 hotels, but we’re going to open 7 more, so it will be 31 soon.” [member]

Not Timeshare
Zozaya is quick to point out that UVC is not timeshare. Zozaya says AMResorts is “not selling fixed units, fixed weeks, deeded products, conventional timeshare, fractional interests or any kind real estate.”

He goes on to say that “timeshare was started by selling real estate with a deed; something you could inherit. And then there was the timeshare vacation club, where there was no real estate conveyance but there was a fixed unit and a fixed week. And then from that it went to some companies that, instead of a fixed week and fixed unit, you have all the flexibility but you still have the right-of-use. And then we took the next step: What we’re basically selling is a membership through a vacation club; once you’re a member of Unlimited Vacation Club, you are entitled to have discounts on your future vacations. It’s almost like when you buy a membership card at Sam’s Club or Costco: You need to purchase a membership to have access to discounted prices.”

The UVC plans are for either 30 or 40 weeks of vacation time at the various AMResorts properties. “It’s up to you if you want to use your whole membership in one year by having a big party with 40 suites for one week, or you can use five weeks every year and use it up in six or seven years, or you can use one week every year for 30 or 40 years,” he says. “You can also apply two conventional weeks to get a master suite, or three conventional weeks to get a presidential suite,” he adds. “And if you buy the premium membership, those weeks could be at any of our hotels. It’s very flexible.”

Club membership simply provides straightforward discounts on future vacations – there’s no ownership, simply entitlement of a membership. “There are some resorts with similar programs, but we’re the only one doing this particular model,” Zozaya notes. “The way it’s designed, you don’t have to wait for your week to come up at a specific hotel. If you want to have a big wedding, for example, you can use all your membership discounts on day one and recover the cost of your membership through the savings.”

Zozaya says biggest differentiation among their competitors is the luxuriousness of the hotels and the type of experience provided. “Staying at our hotels is different than staying at our competitors, especially for the U.S. customer, which happens to be 76% of our business,” he says, citing the quality of the restaurants, the choices in entertainment available and high level of service they provide to guests.

Affiliated with RCI
AMResorts has affiliated its properties with exchange-giant RCI. “We are very excited to be able to provide our members with the benefits and opportunities that RCI offers,” says Zozaya.

“We are thrilled to welcome AMResorts into RCI’s network of affiliated resorts,” echoes Gordon Gurnik, president of RCI. “AMResorts’ beautiful properties are a tremendous addition to the vast collection of top vacation destinations we offer to our RCI Weeks members.”

The AMResorts Hotel Brands
Zoëtry Wellness & Spa Resorts are boutique havens representing the highest level of luxury, characterized by unequaled romantic and holistic experiences combined with socially responsible practices, expressive architecture and exceptional service in natural and enriching environments. Offering the utmost attention to detail, Zoëtry Wellness & Spa Resorts boast unmatched luxurious accommodations filled with unique design elements and exceptional views, awardwinning dining and wine collections, and an array of personalized services.

Secrets Resorts & Spas offer adults an extra measure of romance and sensuality in exquisite luxury settings. Immerse yourself in Unlimited-Luxury where everything is included: Elegantly appointed rooms and suites with 24-hour concierge and room services. Multiple gourmet restaurants and lounges serve premium beverages, and endless day and evening activities are set in spectacular settings.

Dreams Resorts & Spas provide a high level of luxury and ambiance for couples and couples with children, in unparalleled tropical settings, and surround guests with Unlimited – Luxury where everything is included: Sumptuous suites with stunning views, 24-hour room service and daily refreshed mini-bars. The Explorer’s Club for Kids (ages 3-12) offers fun-filled activities featuring weekly campout adventures.

Now Resorts & Spas offers a fresh, vibrant and contemporary Unlimited-Luxury escape in oceanfront settings that encourages guests to live in the moment, enjoy new experiences and create lasting memories. Guests experience amazing spacious suites, impressive amenities, 24 hour room service and Explorer’s Club for Kids. Numerous gourmet dining options and exquisite bars serving premium brand beverages. Play alongside sparkling seas and bask on warm sun-drenched beaches in a wondrous place where play and party is just steps from peace and quiet.

Sunscape Resorts & Spas offer families, friends and singles lively, fun-filled vacations in the Caribbean. Escape to unlimited fun, spacious rooms and suites with private terraces and fabulous views, Explorer’s Club for Kids, and Unlimited-Luxury where everything is included.

All Zoëtry Wellness & Spa Resorts are members of Preferred Boutique Hotels of the World, and Zoëtry Paraiso de la Bonita is a member of Leading Hotels of the World as well as an eight-year recipient of the AAA 5 Diamond Award. Secrets, Dreams and Now Resorts & Spas are members of Preferred Hotels & Resorts. [/member]

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