Tourism Australia has relaunched its popular global website, www.australia.com with a cleaner design, simpler navigation and additional functionality, aimed at helping international and domestic travellers better research, plan and make the most of an Australian holiday.

Tourism Australia Managing Director Andrew McEvoy believes the time is right for a refresh, with 50 per cent of global consumers now using digital channels to research, plan and book holidays.

“In the four years since we launched australia.com the site has more than tripled in size and language versions. In the UK the site receives up to 100,000 visits and more than 84,000 unique visitors each month,” Mr McEvoy said.

“The sites plays such a vital role in telling our story to the world and, as part of our broader strategy to raise our game in the digital space, we felt it was time for a refresh to keep us competitive and ahead of the game.

“With the changes we’ve made, you’ll see a website which is more attractive to the eye, stronger in functionality and easier to navigate with rich and engaging content which we believe will inform and inspire more people to look to Australia for their next holiday,” he said.

The changes to the site – designed and built by Deloitte – follow extensive customer testing and feedback sessions involving 300 consumers in six of Tourism Australia’s key international markets – China, Germany, Japan, South Korea, the UK and US.

Key elements of the new look www.australia.com site include:

Tags: Andrew McEvoy, Tourism Australia