In a first for the travel industry, shoppers can now add ‘holiday’ to their online shopping basket thanks to new technology developed for specialist tour operator, Neilson Holidays.

Working alongside web development company, VSI-thinking, Neilson’s Ski & Snowboard holidays are now available to purchase via Google Shopping where users can enter a search such as ‘ski holiday Austria’, or a hotel name with the only results returned being those provided by Neilson Holidays.

Mark Thomas, Director of VSI said, “Many of us will be familiar with using Google Shopping to find the best deals on the web, and our development brings shopping for holidays into this new space.”

The VSI-thinking system loads tens of thousands of Neilson holidays into Google, each linked directly to a product page where holidays can be ‘favourited’ or purchased at a click. The system integrates with Neilson’s reservation system and processes holidays automatically every night, updating with real-time prices and availability – so users can be sure they’re getting Neilson’s best current offers.


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Tags: Mark Thomas, Neilson Holidays, Pete Tyler, VSI-thinking