Italy Specialist Launches Biggest Ever Brochure
Award-winning AiTO operator, Classic Cection Holidayolls (www.classic-collection.co.uk, tel 0800 008 7288) has launched its stand alone 2012 Italy brochure with a vastly expanded programme to Sicily, a brand new programme to Umbria and fly drive holidays in Umbria, Tuscany and Sicily.
Nick Munday, Managing Director of Classic Collection Holidays, commented, ‘ Once again we are delighted with the way in which Italy has performed for us, exceeding even our most optimistic forecasts in what was a challenging year for many Euro destinations. We remain very appreciative of the fact that our continued commitment to the travel trade is reciprocated by independent travel agents.’
The new 196 page brochure runs from January to December and features no fewer than 148 properties, 35 of which have been newly introduced for 2012.
‘In launching our Italy programme we found our Italian suppliers to be cautious business partners. Five years later, and having consistently delivered more than we forecast each year, those same suppliers now have the proof that we are a serious, dependable and trustworthy operator and we seem to have developed friendships for life. We are now able to secure the best available rates and allocations in the best properties and as a result are taking a large percentage of market share from other operators. Many agents now regard Classic as the definitive Italian specialist for discerning clients looking for an affordable luxury holiday to Italy. Our success in 2011 has enabled us to launch our 2012 brochure with an expanded selection of destinations and properties, and increased allocations and at even more competitive prices.’
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