Survey Reveals Industry Could Do More For Responsible And Sustainable Travel
The travel and tourism industry could do more for responsible and sustainable tourism, reveals a survey that took place at World Travel Market 2011 – the leading global event for the travel industry – by exhibitor SustainIt.
As the travel and tourism industry continues to grow there is an increased emphasis on responsible travel. During WTM 2011 Technology and Online Travel exhibitor SustainIt, the leading software and data consultancy that specialise in sustainability performance, surveyed more than 200 WTM participants. This was to understand the industry’s experiences of sustainability and responsible tourism and work out whether the industry really is engaging in the principles of sustainability.
More than seven out of ten industry professionals including hoteliers, airlines, resorts and tourist attractions believe the travel and tourism industry could do more to reduce poverty and support sustainable local economic development in destination communities. Only 18% of companies questioned have sustainable supply chains and procurement policies in place.
An increasing number of companies offer their customers carbon offsets, but only 26% of companies were looking at their own carbon footprint. Six out of ten industry professionals asked felt their company could do more to promote sustainability overall, with only 29% of employees not knowing if they had an targets or objectives to meet in these areas.
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