Leading travel and lifestyle agency, Rooster PR, has won a competitive pitch to handle the UK and Central European public relations for Visit St. Petersburg Clearwater (VSPC), the most popular holiday destination on the Gulf of Mexico in Florida.

The area most recently drew international acclaim after the story of one of its most famous residents was made into this summer’s must-see family favourite from Warner Bros. Winter the wonder dolphin, who has learned to swim with the aid of a prosthetic tail after a tragic accident, stars in Dolphin Tale, the 3D smash-hit that has been gracing silver screens across the globe and drawing record crowds to visit her at home at Clearwater Marine Aquarium. The UK DVD release date is currently 13 February 2012, so those families who missed Winter at the cinema, can see the plucky dolphin’s story shortly.

The attention from the film adds to the area’s general appeal as the home of America’s top-rated beaches, as well as the home of cultural gems like St Petersburg’s Dali Museum, which houses the largest collection of the Surrealists works outside Spain.

Rooster is tasked with maximising visitors from the UK and German-speaking markets, as well as acting as the day-to-day PR liaison in support of VSPC’s long-standing sales representation in those markets. The team will support Venessa Alexander, Visit St. Pete Clearwater’s UK-based Director for the past five years.

Tags: David Downing, James Brooke, Rooster, St. Petersburg Clearwater