The LVCVA took to the high street in a ‘Christmas Retail Blitz’ accompanied by Las Vegas showgirls and Virgin Atlantic flight attendants to wish over 100 travel agents a Happy Christmas. The agents were each given a Las Vegas themed gift, including DVD’s of movies filmed in the city such as the Hangover, Casino, Indecent Proposal and Ocean’s 11, alongside Las Vegas branded travel wallets and flashing signs.

Russell Meara, Director of Sales and Marketing for LVCVA UK commented, “We’re here today to show our thanks and appreciation for the support of the high street retailers in selling Las Vegas and what better time to do this than at Christmas.’’

“The LVCVA has set a goal of increasing its international market share from the current 18% of total visitation to 30% over the next 10 years, and we know that an important part of our growth strategy will be high street retail sales.

“This is just one of the many campaigns we will be running throughout the year to show our commitment to the UK sales force. We have recently launched our new ‘Virtuoso VIP Club’ which is a program set up to reward those that actively sell our destination. Qualified members who have completed our online training program get the chance to win prizes in our weekly quiz, alongside exclusive benefits such as discounted rates with hotels and tour partners in the city.”


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Tags: Christmas, Las Vegas, LVCVA, Russell Meara, Virtuoso VIP Club