Getting better and better
Divi Resorts is an exclusively Caribbean resort group with 11 resorts on six Caribbean islands: Aruba, Barbados, Bonaire, Cayman Brac, St Croix, and St Maarten. Already having the advantage of beautiful unique locales, Divi has been busy modernizing and improving all the resorts in the portfolio to create truly world-class vacation destinations and innovative vacation ownership products.
Divi wraps a major renovation and expansion program in 2011. In Aruba, Divi completed the final phase of a $50 million project at the Divi Village Golf & Beach Resort including new luxury golf view suites and 45 full ownership condominiums; and began renovations on the resort’s original 162 units. The Divi Aruba Phoenix Beach Resort added 140 new luxury beachfront suites on the white sands of Palm Beach complete with freshwater pools and trendy Pure Beach Restaurant. The Divi Little Bay Beach Resort in St Maarten got a total refresh in 2009; and the Divi Flamingo Beach Resort in Bonaire renovated all suites in late 2010.
The Divi signature look and feel in all renovations is about modern luxury, featuring natural stone tile, stainless steel appliances, flat screen televisions, and of course – private balconies with tropical views and island breezes.
Despite the slow economy, 2010 was a strong year for Divi Resorts, with some of the highest timeshare sales on record. Divi credits the success to the company’s focus on product improvement.
So what’s new for 2011? Divi is expanding into niche markets, and creating new vacation ownership programs to meet the changing demands of today’s timeshare owners.
“We’re very confident in the quality of our physical product after our renovation programs. We’ve got beautiful resorts in some breathtaking locations,” says Mark Steward, Vice President of Sales and Marketing for Divi Hotels Marketing, Inc. “Now we’re looking closely at how our guests vacation, and creating new vacation ownership programs to meet their needs.
Timesharing today is about flexibility and unique experiences.”
Divi Resorts now offers a Vacation Club program with flexible travel options allowing owners to vacation at any Divi Caribbean resort, or trade into over 3,500 resorts worldwide in the RCI Points exchange program.