Four Seasons Hotels and Resorts Announces Global Commitment to Plant 10 Million Trees to Mark its 50th Birthday
As Earth week kicks off, Four Seasons Hotels and Resorts is making a global commitment to plant 10 million trees as part of its long term efforts to support sustainability. The 10 Million Trees initiative will now form the cornerstone of the company’s substantial existing corporate social responsibility program.
“For 50 years, our company logo has depicted the annual cycle of a tree, and as we look to the future, its symbolism will translate into concrete action,” says Kathleen Taylor, president and CEO, Four Seasons Hotels and Resorts. “In cultures throughout the world, trees represent growth, prosperity and longevity. They also play a critical role in a healthy ecosystem and a healthy planet. 10 Million Trees is an exciting new program that will have a lasting and positive impact for generations to come.”
Breaking Ground
The planting has already begun, with more than 35,000 Four Seasons employees in 34 countries digging in to help meet this goal. Visit the new Living Values website at livingvalues.fourseasons.com to follow progress and learn how to get involved.
The rest of this content is for registered users only.
Login now or Register Free Here for full access to all articles, reader offers, competitions, groups and forums.
