Florida’s Emerald Coast Issues A Challenge to Find ‘America’s Most Deserving Mom’
The search launches today to find ‘America’s Most Deserving Mom’ and Florida’s Emerald Coast challenges husbands, sons and daughters from every corner of the country to nominate their someone special for the title and official grand prize — a 2011 Buick Enclave, one-week stay for six in a luxurious Destin beach house courtesy of Southern Resorts, round-trip airfare and $1,000 spending money.
From comedic to heartfelt, and tear-jerking to knee-slapping, entrants must create a video telling the world in one minute or less why their mom or wife warrants the honor and grand prize. All videos can be submitted to the Emerald Coast Facebook page — www.facebook.com/floridasemeraldcoast — until Apr. 24; once uploaded, voting begins and entrants are encouraged to share the video with family and friends to accumulate votes — one vote per day, per user.
Out of 82.8 million mothers in the United States, one grand-prize winner will be revealed on May 16. Utilizing the $1.56 million BP grant to fund the marketing campaign, Florida’s Emerald Coast will end the promotion on Mother’s Day, May 8, before announcing ‘America’s Most Deserving Mom’ one week later. The top 10 videos, as voted on by the general population, will go to a committee on Mother’s Day, where the winning video will be selected.
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