Wyndham Worldwide (NYSE: WYN), one of the world’s largest hospitality companies, today announced that through its social good campaign, the company’s Wishes by Wyndham philanthropic program will donate $60,000 to be equally divided between its three signature charities: the Association of Hole in the Wall Camps, Christel House International and Starlight Children’s Foundation™.
During the three-month Facebook campaign that began in August, Wyndham Worldwide pledged to donate $1 to its signature charities (up to $60,000) for every new person that “liked” the Wyndham Worldwide Facebook page. Through the campaign, Wyndham Worldwide gained almost 5,500 Facebook fans, who shared nearly 7,000 Facebook posts and tweets about the program.
“As a result of the great response from the social community and in the spirit of social good, we decided to donate the full $60,000 to our signature charities,” said Mary Falvey, executive vice president and chief human resource officer of Wyndham Worldwide. “This campaign not only gave us a great opportunity to provide additional funding to our signature charities, but it also allowed us to extend awareness of these great organizations within the social community. Social media has the power to inspire others to take action and we hope this campaign inspired people to support Wyndham Worldwide’s mission to help children around the globe.”
In line with Wishes by Wyndham’s mission, each of three signature charities will use their $20,000 donation to help improve the lives of children in need.
- The Association of Hole in the Wall Camps is an international family of camps and programs that provide life-changing camp experiences to children with serious medical conditions, free of charge.
- Christel House, created by RCI co-founder Christel DeHaan, is dedicated to improving the lives of impoverished children around the world by providing them with educational opportunities, community support, health care, counseling and more.
- Starlight Children’s Foundation™ helps seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities.
For more information about Wyndham Worldwide’s Wishes by Wyndham program, visit: Wishes by Wyndham.