Hollywood Exec Launches Makeup&GO!
May 26, 2010Affordable Pro Beauty Services for Time-Pressed Women
Until now, busy women on-the-go desiring a professional makeup application for a special occasion, night on the town — or just because — needed to rely on cosmetic counters at traditional retail destinations, or having the luxury of a pro artist that can cost hundreds of dollars or more. Now, thanks to the beauty genius of leading entertainment executive Lori Sale, there’s a dynamic new option called Makeup&GO! (www.makeupandgo.net) — offering affordable services in an inviting, mod environment, staffed by pro artists, using only top products from choice, boutique brands. A game-changing point of difference: there’s no obligation for customers to buy makeup because Makeup&GO! doesn’t sell it, just makeup applications starting at $18. Bubble, a blow dry studio located within the same space, will launch June 10 to complete the one-stop shop beauty environment. Welcome to GOrgeous time!
Sale, recognized as one of the top 100 women in Hollywood by Variety and The Hollywood Reporter, recently found herself in the enviable position of having a ticket to a Red Carpet-like event — but without any way to have her makeup done professionally — both affordably and without feeling obligated to buy cosmetics on the spot. Determined to change the paradigm, she introduced Makeup&GO! so all women can now have an accessible way to simply get gorgeous anytime. In addition to the flagship Brentwood location opening today, Sale plans to unveil additional Los Angeles-based studios this fall as well as roll-out nationwide beginning 2011.
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