Travel Fashion: What Women (Really) Want
By Karyn D. Collins
Paul Sinclaire is that precious commodity in the fashion world – a man who knows what women want in fashion and knows how to deliver the goods. Especially goods that will sell.
Sinclaire has made a career out of this – first as a fashion editor with a trio of Vogue Magazine editions – American, Italian and L’Uomo, then as a consultant with a series of top fashion houses – Valentino, Dolce & Gabbana, Dries van Noten. More recently he’s put his stamp on the fashion world as a creative director, helping to establish the label Club Monaco, Toronto-based Tevrow & Chase and the Twist line, which is sold in South Africa Woolworth stores.
Now, Sinclaire has employed his intuition and creativity to produce a new line – Sinclaire 10 – a collection of classic pieces with whimsical and creative twists, created exclusively for Saks Fifth Avenue.
“This collection is all about giving women – stylish women with stylish lives – what they really want,” Sinclaire says. “They want super cute clothes that are well made at a good price. And they want something that has a unique touch but is something that they can wear season after season.”
How does Sinclaire know so much about what women want? He talks to them. And not just any women, mind you. The women in Sinclaire’s world are some of the most influential women in social and fashion circles. Their names are synonymous with the concept of effortless chic. Names like Aerin Lauder and Sara Handreke. These are the women who inspire Sinclaire. He studies their look from head to toe, filing away seemingly every detail.
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