Jason Russell Delivers High-End Pieces at Highly Competitive Prices

At the age of 20, South African entrepreneur Jason Russell recognized that women of all cultures and ages appreciate beautiful pieces of jewellery. So, Russell founded Cazabella, a designer jewellery company, and launched his first collection in July 2008.

Cazabella sold out all stock within six weeks. Russell now acts as managing director and operates his design company with a clear understanding that customers will always expect to receive exceptionally beautiful pieces with “wow” factor at highly competitive prices. The immense popularity of the jewellery line has created highly satisfied, engaged clients who tell Cazabella what they like: “Regular customer feedback drives our creativity from average to superior,”
Russell says.

Within its first year of penetration into the South African market, Cazabella had firmly established its success by dominating the costume jewellery market with a number of unique attributes. These attributes include high-end costume jewellery at unsurpassed value and quality.

Russell has a particular eye for precision, balance and scale – and, obviously, a drive and passion for what he does. Russell attributes his passion to his Italian descent and love for fashion. He says his creations are heavily influenced by the European fashion industry.

But to succeed of course, Russell had to have good business acumen. “The core vision of exceeding customer expectation with high-quality product at great prices has empowered the highly motivated associates to initiate their own sales organizations as Cazabella ambassadors,” he says. Cazabella, a private wholly owned South African company, has developed its business model around a win-win philosophy. Its 500-strong sales ambassadors and elite presidents are afforded full business development support to create wealth and success and great skills confidence.

“The objective of our team is to continually bring gorgeous designer pieces of unsurpassed quality to our customers at amazing value,” he says.

Product Perfection
The quality of Cazabella jewellery is maintained through Russell’s insistence that his products meet the highest standards and are made from top-quality materials. Cazabella makes extensive use of Swarovski crystal, and all the company’s silver-colored jewellery employs double-rhodium plating.

Tags: Cazabella Jewellery, France Fractional Property, South Africa Fractional Property, Swarovski