Unveiled today, The Ritz-Carlton Destination Club, an equity-based, luxury destination club, and Hall of Fame golfer, Annika Sorenstam, have entered a new partnership where Annika will serve as an ambassador for the brand. For the benefit of Club Members, this partnership presents the opportunity for elite experiences that mirror Annika’s passions and growing lifestyle brand.
As part of the exclusive partnership, The Ritz-Carlton Destination Club will create an “ANNIKA sense of place” at Club locations with branded products including everything from signature clothing and fragrances, to wines and autographed photography. Culinary events, wine tastings and golf outings with Annika will provide memorable, once-in-a-lifetime experiences for Members of all ages. The ANNIKA Academy will also take the team on the road to select Club locations to inspire players of varying skill levels to reach their potential by transferring more energy and power from the gym to the golf course.