Aloft Hotels Cranks Up The Volume On Its Music Agenda
Aloft To Be Presenting Sponsor of Exclusive “Live In the Vineyard” Music Series
Aloft(R) Hotels, the new style-at-a-steal brand from Starwood Hotels & Resorts Worldwide, Inc.(R) (NYSE:HOT) that is revolutionizing the select-service hotel category, is cranking up the volume on its music agenda by partnering with one of the year’s hottest live music events, “Live in the Vineyard.” Aloft’s title sponsorship of “Live in the Vineyard,” a twice-yearly private “once-in-a-lifetime” live music showcase featuring on-the-verge artists and big name bands alike, also establishes Aloft hotels as the venues for “Live in the Vineyard” artists who will rock it up close and personal with hotel guests and local tastemakers through a series of live acoustic sets at Aloft properties across the country throughout the year.
“At Aloft we’re always looking for what’s next and our ‘Live in the Vineyard’ partnership gives our guests exceptional behind-the-scenes access to ‘the next’ in music which is a vital part of the Aloft experience,” said Brian McGuinness, Starwood’s Senior Vice President, Specialty Select Brands.
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