The Affluent Shared Ownership Buyer: A Market Profile
February 19, 2010Affluent Leisure Travelers Remain Committed To Vacations
Affluent leisure travelers interested in resort real estate strongly believe in the value of their vacations, as nearly nine in 10 report that vacationing is important to their well-being and to the health of their personal relationships.
They appreciate leisure travel experiences and activities such as spending time with family and friends, exploring unique and interesting destinations, taking part in new experiences, and setting aside time for rest and relaxation – all components that support their commitment to the concept of vacationing.
These are some of the findings from The Affluent Shared Ownership Buyer: A Market Profile, a study produced exclusively for Interval International, to provide insights about the travel habits and resort real estate preferences of the most affluent U.S. households interested in acquiring some form of resort real estate. Developed from the Ypartnership 2008 Portrait of Affluent Travelers, a comprehensive analysis of highend lifestyles, social values, and travel trends of the top 8 percent of American households defined by current income, the results are being introduced at the 11th Annual Vacation Ownership Investment Conference in Orlando, Florida.
“The fieldwork for this survey was conducted during the tumultuous third quarter of 2008, thus the results provide a unique perspective on how affluent Americans feel about their leisure time, vacations, and real estate,” said Peter C. Yesawich, chairman and chief executive officer of Ypartnership, author of the study. “And the corresponding insights are very provocative.”
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