The LEGO Group And Atlantis, Paradise Island Announce Multi-Year Partnership
February 5, 2010Legendary Brands Unite to Provide Exclusive Family Experiences, Officially Open Atlantis Kids Adventure
LEGO Systems, Inc., the North American division of one of the world’s most iconic toy brands, today announced a strategic partnership with Atlantis, Paradise Island resort, one of the top family resorts in the world, as ranked by Parents, Condé Nast Traveler and Travel + Leisure Family. The alliance creates a multi-tier program that kicks off the official opening of the resort’s new, state-of-the-art Kid’s Club, Atlantis Kids Adventure, designed to offer innovative experiences to families with children and marking the first time LEGO Systems has partnered with a family resort.
Inspired by a new line of LEGO® construction toys that takes children’s imaginations on an under-the-sea quest for treasure, the partnership will come to life on property in The Bahamas through an exclusive LEGO Construction Zone in the Kid’s Club, Atlantis Kids Adventure, which will also host the world’s first LEGO Atlantis Fantasy Camp this summer. A family sweepstakes with Toys“R”Us and JetBlue Airways, the official airline of the first-ever LEGO Atlantis Fantasy Camp, will send 10 winners to the event, to be held in three five-day sessions in July 2010.
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